Jo Demar focuses on fast moving consumer goods. In the past ten years expertise was built in mainly beverages and dairy snacks.
Choclate milk, liquid chocolate snacks. Packed fruit smoothies.
Brands: Chocomel, CoolBest
Dairy milk, yoghurt drinks, yoghurt snacks, enhanced nutrition concepts (dairy and fruit juices with enhanced nutritional claims).
Brands: Friesche Vlag, Appelsientje, CoolBest
Introducing a drink in between the segments juice and carbonated soft drinks, Friesland Foods built an entirely new segment of refreshing drinks. Working for this segment means building knowledge on both still and carbonated soft drinks
Brand: DubbelFrisss
Coffee milk.
Brand: Friesche Vlag