Clear brand positioning is the starting point of everything. Jo Demar and its partners have a lot of experience in clear and discriminating positioning. We are experienced in capturing sexy and doll brands because, in the past we completed positioning for both high involvement and lower involvement brands and products, in various market segments. We feel, translation of brand positioning into visual images or even a visualised brandbook is key to success
Case studies:
- re-positioning of coffee milk from low involvement ingredient to high involvement end-product (creating a coffee drink)
- down sizing brand portfolio of juice brand from 10 different brands to single brand positioning
- stretching outlook of chocolate brand enhancing a challenging innovation calendar
