Jo Demar designs transparent messages and targets these messages at the consumer at every relevant moment possible. Consistent through the line communication is key to success.
We believe that a strong communication strategy is carried throughout the entire chain of contact with a consumer. Above the line communication is key to reach consumers, but a consistent through the line communication and reaching out for consumers on relevant places is as important.
Therefore we like to stretch the concept as far as possible, without altering product or communication message.
